Multichannel Marketing. Metrics and Methods for On and Offline Success



Multichannel Marketing. Metrics and Methods for On and Offline Success
Автор: Akin Arikan
Дата написания:
Издательство: John Wiley & Sons Limited
ISBN: 9780470378878
Цена: 1895.40 Руб.
заказать | скачать | читать


No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics.


Книги вводят нас в лучшее общество, знакомят нас с величайшими умами всех времен.

Чукча приходит в магазин радиотехники: — Однако, цветные телевизоры есть? — Есть. — Зеленый, пожалуйста, заверните...