Web Analytics 2.0. The Art of Online Accountability and Science of Customer Centricity



Web Analytics 2.0. The Art of Online Accountability and Science of Customer Centricity
Автор: Avinash Kaushik
Дата написания:
Издательство: John Wiley & Sons Limited
ISBN: 9780470596425
Цена: 2527.42 Руб.
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Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja! Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.


Очень часто книга, написанная две тысячи лет назад, может дать чьей—нибудь жизни то или другое направление.

Формула идеальной семейной жизни: — Муж должен уделять жене в постели столько же времени, сколько она тратит на приготовление ему еды.